Tips on Starting a PR Package Strategy

PR packages are a growth strategy that’s worth to consider for any business | Credit: Sora Shimazaki from Pexels

PR packages can be a great growth strategy for any business. Public Relations itself plays a major role in helping businesses develop by persuading people to buy your products, promote your brand, or even support your campaign. It also differentiates itself from marketing; PR allows a more authentic way of representing your business to an audience and builds trust that would otherwise be hard to earn.

However, utilizing corporate hampers to achieve your goals this way is trickier than you might imagine. There are many hurdles when sending gifts to influencers, such as bad reception or the package not being received. To prevent that, here are some tips to maximize your chances of success when sending out PR packages as a growth strategy:

1. Define your goal

The goals that you want to achieve dictates your PR package strategy’s direction | Credit: Markus Winkler from Pexels

In order to know if your PR package strategy is a success, you’ll definitely need a clear goal to achieve. Whether it be targeting a niche part of your market, trying to build customer loyalty, or running a campaign, you shouldn’t forget the reason why you’re sending out corporate hampers in the first place.

2. Choose your audience and influencer

Choosing the best type of audience according to your goals is very important | Credit: Matheus Bertelli from Pexels

The next step in maximizing your strategy is to carefully choose the type of audience that fits best with your goal. The wrong type of audience won’t give you the results you want, so it might take some time to figure this one out. Then, choose the influencer that relates to your target audience the most and can make the most impact on them.

3. Talk with the influencers

A good practice is to talk with the influencers you’re going to send your package to first | Credit: Oleg Magni from Pexels

A good practice is to contact the influencers’ manager or themselves first and talk about the gift you're going to give them. While it can be viewed as just a corporate hamper, if you’re trying to promote your product or just building a relationship, it’s best to be truthful about your intentions. It’s also a good idea to talk about their preferences on products that could be used for references for building your PR package.

4. Build your PR package

Choosing your PR package is the most important part of a PR package strategy | Credit: Studiokado

This can be considered the most important part when sending out a gift for influencers and can make or break your PR package strategy. Choosing the product that your company wants to highlight and is appreciated by the influencers is a delicate balancing act that must be done carefully. It can be a good decision to let experts help you in creating the best corporate hampers for your chosen influencers as they’re already used to picking the best PR package contents for any occasion.

5. Monitor your package and results

Last but not least, making sure that the influencers get their packages and keeping an eye on the impression that it makes is the best way to gauge whether or not your strategy succeeds or not.

We hope that those tips can help you achieve your goals and make your PR package strategy a success. If you’d like some help in creating one, why not make a custom corporate hamper with us?