How To Use PR Packages At Chinese New Year

PR packages are one of the best growth strategies for any business | Credit: Amina Filkins from Pexels

As we all know, PR packages are one of the best growth strategies any business can do. Public relations has and will always play a major role in helping companies develop over time through the persuasion of customers and clients in order for them to buy your products, promote your brand, or even support a campaign you’re running. Utilizing it to its fullest potential can be a hefty task, but sometimes special events, like Chinese New Year, can help you decide how you should be building your PR packages to persuade as many people as you can. Here, we’ll be talking about how you can take advantage of this year’s Chinese New Year to make one of your best PR packages!

The General Goal of PR Packages

Generally, PR packages are made to influence customers and clients to achieve a certain goal | Credit: Studiokado

PR package strategy goals from company to company differ greatly, but generally, PR package strategies aim to influence your customers and clients in order to support your specific goals (such as targeting a niche part of your market, trying to build customer loyalty, or running a campaign) through influencers by sending them a package that’s agreed beforehand. These influencers are going to create genuine, personalized reviews of said packages for their audience, driving brand awareness and sales for your company. PR package strategies are usually cost-effective and involve minimal risk compared to other marketing strategies, such as diversification, because your investments lie in creating a personalized PR package for said influencer, unlike diversification where you need to create new products to sell.

Using PR Packages At Chinese New Year

Creating a PR package that’s perfect for your audience, influencer, as well as the theme is key to making a good PR package | Credit: Studiokado
 

1. Define your goal
In order to know if a PR package is a success, you’ll definitely need a clear goal to achieve and then compare the results with it. Whether it be targeting a niche part of your market, trying to build customer loyalty, or running a campaign, you shouldn’t forget the reason why you’re sending out a Chinese New Year PR package in the first place.
 

2. Choose your audience and influencer
Usually, PR packages are built according to the type of audience and influencer you want to work with, considering that the wrong type of audience won’t give you the results you want and choosing the wrong influencer won’t be able to reach your target audience in the first place. You will need to spend some time in order to figure this one out!
 

3. Negotiate with the influencer

A good practice is to talk with the influencers you’re going to send your package to first | Credit: Julia Volk from Pexels

A good practice is to contact the influencers first and talk about the PR package you're going to send them. It’s always a good practice to be truthful about your intentions, whether your goal is about promoting a campaign or just to build a relationship with said influencer. It’s also a good idea to talk about their preferences on products that could be used for references for building your PR package and try to match their preferences to Chinese New Year.
 

4. Build your Chinese New Year themed PR package

Aside from considering the type of audience and influencer you want to work with, you also have to consider the theme for the package, that is, Chinese New Year. This means when building the package for the influencer, it’s best to put in products that correlate to the theme.

So, what are the things that correlate to Chinese New Year? As one of the most important days for China, it’s a signal that spring has just arrived and the start of a new year according to the Chinese lunar calendar. Historically, it’s also a holiday that’s meant for workers across China to take a break from their year long work. With that, products that relate to Chinese culture, such as tea or engraved mugs, can work very well. Another option is to build your PR package with things related to spring, such as fruits and warm clothes. Don’t forget that you’ll also need to consider if those objects are going to make the influencers you’re working with be able to create a narrative persuasive enough for your target audience and aid you in achieving your goal.
 

6. Send the package and monitor the results

Lastly, you’ll need to make sure the influencers get their packages and keep an eye on the impression that they make to their audience. Compare these to your goal to discover whether your Chinese New Year PR package was a success or not.

We hope this brief explanation about using PR packages at Chinese New Year can help you achieve your goals and make your Chinese New Year PR package a success. If you’d like some help in creating one, why not make a custom corporate hamper with us?