What's Merchandise : Its Purpose and Different Types

Merchandise is stuff you often get at events to promote a brand or company. They're usually handed out for free or sold to boost the company's image.

You'll find all sorts of merchandise in everyday life, from accessories and skincare products to fashion items, kitchenware, and more. The choice depends on what the event's all about. Keep reading to learn more about the different types of merchandise out there.

Types of Merchandise and Examples

1. Everyday Stuff

You know those pens you use all the time? They're everywhere for a reason. Go for the good ones that last. | Credit: Studiokado

Everyday items are the backbone of work and study. Pens, for instance, are practically a must-have, and companies love slapping their logos on them.

Glasses or mugs are also popular picks for brand promo. Plus, they're cheap enough to give away. And who can forget the trusty wall clock, always hanging around where everyone can see it?

Then there's kitchen gear for cooking and dining. Lots of companies hand out glasses, plates, and mugs as thank-you gifts at events, showing some love to the folks who show up.

2. Fashion Items

You know those tees that everyone wears? Look for the ones with the comfy fabric. | Credit: Studiokado

Fashion gear isn't just about style; it's about upping your game. Adults love this stuff, especially tees that fit right into everyday life. And they come in all sorts of cool designs to spice up your look.

But it's not just tees; jackets are another big thing in fashion. Perfect for outdoor fun and great for promoting companies.

When it comes to picking fashion goodies, companies need to think about the occasion and who they're giving them to. Like, for outdoor events, toss in some hats to shield people from the sun. And make sure they're stylish, with the company's vibe or logo on point.

3. Accessories

Ever thought about throwing in some sleep kits as cool merch? They really leave a mark, you know?  | Credit: Studiokado

Accessories are all about those unique touches, like custom prints, engravings, stickers, keychains, pins, and stuff like that. Rubber keychains are a hit, especially when you jazz them up with custom designs like company logos or event symbols.

And hey, keychains aren't just cheap; they're tough and can last. Plant terrariums are another cool option for merch—they're versatile and look awesome anywhere. No wonder they're a top choice for classy souvenirs.

Bracelets or wristbands? They're perfect for promoting products or brands. They catch the eye and serve a purpose. Just remember, rubber bands should be wide and flat, made from stretchy rubber for a comfy fit on the wrist.

4. Company Merchandise

Slap the company logo on the merch, and boom, instant promo at events. | Credit: Studiokado

Merch isn't just about basics; it's also about fitting the occasion. Take corporate souvenirs, for instance—it boosts morale among employees and is usually handed out at company events, complete with the company logo.

5. Wedding Goodies

Throw in the names of the bride and groom to spice up the merch and make it unforgettable. | Credit: Studiokado

Merch isn't just for companies; it's also perfect for handing out as keepsakes to wedding guests. Think small wallets, keychains, mugs, custom tumblers, you name it. Unlike corporate merch, wedding merch gets personalized with the names of the happy couple.

6. Seminar Merchandise

Usually, you'll find this kind of stuff decked out with a catchy slogan or the event's name. | Credit: Studiokado

Seminars get a whole lot more exciting when attendees score custom merch like tees, jackets, hats, pens, and and more to remember the moment by. Alongside the agency or company logo, the merch often sports a catchy slogan or the event's name. And they're often themed, like eco-friendly spoons for an environmental event.

7. Graduation Merchandise

Usually, this kind of stuff is a diploma or a personalized gift for the grad. | Credit: Studiokado

Besides being a memento, graduation swag also shows appreciation from the university to its grads for completing their studies. Typically, it comes in the form of a diploma, plaque, or a special custom gift like a mug with the university logo.

Those are just some of the goodies often given out as mementos or tokens at events like seminars or gatherings. Each item adds its own touch to the memories of participating in an event. Plus, they're handy for companies or agencies looking to promote or brand their products.

Check This Out:

What is Souvenirs?

Cool Souvenir Ideas for Events or Exhibitions