Why Sending Corporate Gifts Boxes at Chinese New Year Is A Great Idea

Gifting is a very effective way to build relationships with other people | Credit: Studiokado

Gifting something to someone can be a very effective way to build everlasting and strong relationships with the ones important in your life, such as your spouse or in the case of companies, employees and clients. As a company, it’s important to show appreciation to your employees and build a good everlasting relationship with them since they’re the backbone of your company. Beside employees, having a good relationship with your clients is also important as they are the ones buying your products and/or services. This is the biggest reason why doing  some corporate gifting and send out a few corporate gift boxes to your employees, clients, and/or future clients this Chinese New Year to your employees and clients!

Corporate Gifting and its Significance 

Corporate gifting has been done for a long time by companies | Credit: cottonbro from Pexels

For those who need a refresher, corporate gifting is the practice of creating a relationship with employees, clients, and/or potential clients through the use of a gift. This gift can take the form of a physical item, such as a baseball cap, some popular snacks, or even exotic items like wine, or a non-physical gift, such as an eGift card or an experience (such as concert tickets or a trip to an exoctic place). In this article, we’ll be focusing more on physical gifts as it is the simplest form of a gift that a company can give to their employees, clients, and/or potential clients.

Gifts are often seen as an expression of appreciation towards another person and often function as a way to build a close relationship with others; it creates a sense of connection to the giver, that is the company, and can create positive associations with said company with their employees, clients, and/or potential clients. Companies have relied on the power of gifting, and in turn, corporate gifting, for a very long time to create everlasting relationships with employees, clients, and/or potential clients, in addition to showing appreciation for their prolonged work with said company. When used as part of your overall business strategy, gifting can be highly effective in keeping employees, clients, and/or potential clients happy and satisfied with you.

Corporate Gifting at Chinese New Year

Chinese New Year is a great moment for anyone to give out gifts to people that are most important in their life | Credit: RODNAE Productions from Pexels

Chinese New Year is a very important day for China; it’s a signal that spring is arriving and the start of a new year according to the Chinese lunar calendar. Historically, it’s a holiday where workers across China take a break from their year long work, and it’s no surprise that there’s often a long holiday associated with it. Of course, this holiday is celebrated in many ways by the majority of people; some light up fireworks, while others give. This day isn’t just celebrated by China, as it’s also celebrated worldwide by many nations, including Indonesia, where workers are given days off to take a rest and spend time with their loved ones.

Of course, with the significance of gifting as a form of expression of appreciation towards another person and functions as a way to build close relationships, in addition to being a tradition alongside the holiday, it’s no surprise that companies take advantage of this momentum to do some corporate gifting and send out corporate gift boxes for their employees, clients, and future clients. When you send out custom corporate gift boxes on Chinese New Year for them and tailored to their wants and needs, they will remember it with fond memories. This means that other than appreciating the gift, employee performance and client loyalty will likely go up. This is the main reason why you want to send corporate gift boxes at Chinese New Year; it’s a great momentum to build relationships with your company’s most important people and further boost many aspects that can help your company.

We hope this brief article can help explain the importance of corporate gifting and why sending out some corporate gift boxes to your employees, clients, and/or future clients this Chinese New Year is a good idea. If you ever need help in making a corporate gift box for your Chinese New Year corporate gifting, feel free to reach out to us!